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Case study · High-ticket ecommerce

Ironside Computers

Email moved from a limited supporting channel to a meaningful revenue contributor.

Klaviyo · Nov–Dec 2024 vs Nov–Dec 2025

Email-attributed revenue

$155.8K→$475.2K
+205%

Email share of total revenue

6.64%→17.15%
+10.5 pts

Campaign revenue

$40.9K→$340.8K
+733%

The situation

Challenge

Poor audience quality, inconsistent campaign performance and deliverability limitations were restricting email’s contribution to a growing business.

What I saw

Diagnosis

The account needed tighter audience control, disciplined coordination with the wider campaign calendar and deliberate reputation recovery around high-impact sends.

Verified in Klaviyo

Before and after, without the theatre.

The comparison uses the periods shown in the supplied Klaviyo reporting. The source captures are displayed here as evidence, not decoration.

Before
Ironside Computers Klaviyo dashboard, before period
After
Ironside Computers Klaviyo dashboard, after period

Work undertaken

  1. 01Audience segmentation and list hygiene
  2. 02Deliverability recovery
  3. 03Campaign calendar coordination
  4. 04Content and CTA refinement
  5. 05Flow optimization
  6. 06Controlled execution around promotions

Commercial impact

Improved audience quality and execution discipline allowed email to take a significantly larger role in total revenue.

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