Case study · Supplements
LongevityRx
An email channel built to keep pace with rapid overall growth.
Klaviyo · Aug–Oct 2025 vs Nov 2025–Jan 2026Attributed revenue
$67.3K→$280.4K
+316%Attributed share of total revenue
40.1%→56.9%
+16.8 ptsCampaign revenue
$49.4K→$196.5K
+298%The situation
Challenge
As total revenue scaled quickly, email had not yet built the campaign cadence, segmentation and flow coverage needed to capture its share of rising demand.
What I saw
Diagnosis
The opportunity was spread across campaign rhythm, lifecycle coverage and the way active audiences were segmented, not in one isolated send.
Verified in Klaviyo
Before and after, without the theatre.
The comparison uses the periods shown in the supplied Klaviyo reporting. The source captures are displayed here as evidence, not decoration.
Work undertaken
- 01Campaign cadence and calendar buildout
- 02Lifecycle flow expansion
- 03Audience segmentation
- 04Brand-aligned copy and creative
- 05Deliverability monitoring
- 06Weekly measurement and testing
Commercial impact
Email scaled alongside the brand and became a materially larger share of total revenue.