Independent Klaviyo specialist · Shopify & DTC
I’m Josh. I work directly with ecommerce brands to find where email is underperforming, then fix the strategy, flows, campaigns, deliverability, copy and creative.
600+ completed projects. Experienced strategy and execution. Work directly with Josh.
Verified Klaviyo results
See how email performance changed across four ecommerce brands, with comparison periods and the original Klaviyo reporting.
Nov–Dec 2024 vs Nov–Dec 2025
Nov–Dec 2024 vs Nov–Dec 2025
Aug–Oct 2025 vs Nov 2025–Jan 2026
Nov–Dec 2024 vs Nov–Dec 2025
Figures are Klaviyo-attributed revenue for the stated periods, not a measure of incremental revenue. Results vary by engagement.
“Great working with Josh. Our email revenue improved almost instantly. He understood our brand and what we were trying to do for the project.”
Klaviyo - Monthly Campaigns
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
Selected email creative
Different brands need different visual languages. I keep the commercial objective constant and make the creative belong to the brand.
A fragrance collection presented through product-led imagery and a clear invitation to explore.
Seasonal skincare storytelling that connects an educational message with a daily product ritual.
An animated introduction to the brand, supported by customer feedback and a first-order offer.
A first look at the collection, the design philosophy and the founder behind the label.
Two eye-mask rituals, with distinct benefits and visual cues to help readers choose their match.
Practical trail-nutrition ideas paired with hydration products and back-in-stock updates.
A return-to-cart message that reinforces the product story and addresses purchase hesitation.
A brand introduction built around craftsmanship, signature pieces and the story behind the collection.
A product-led presentation of preserved roses, with the visual language of luxury gifting.
“Josh is a talented designer, highly skilled at Klaviyo email marketing and created some stunning emails. Responsive and adaptable as the project evolved. Thank you Josh for all your help!”
Email optimisation expert
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
How I help
A defined project, ongoing management or focused advice. We agree the scope around your account, priorities and available resources.
For brands with missing, outdated or underperforming lifecycle emails.
An account review, prioritised flow build or rebuild, audience segmentation, branded templates and measurement. Strategy, copy and design are connected from the start.
We review what is already in place and agree which flows and deliverables belong in the project.
Discuss a flow project ↗For established brands that need an experienced specialist to own the channel.
Campaign planning, copy, design and execution, alongside flow improvements, segmentation, testing and weekly optimisation.
We agree priorities, the campaign calendar, your approval process and how performance will be reported.
Discuss ongoing management ↗For brands whose emails are struggling to reach the inbox.
A review of sender reputation, audience quality and sending practices, followed by a prioritised recovery plan and agreed implementation support.
We establish what has changed, assess the account and define the recovery work before making changes.
Discuss a deliverability project ↗For a specific Klaviyo, retention or deliverability question you want help working through.
A paid consultation with direct, practical advice and clear priorities you or your team can act on.
Book a consultation and bring the problem, questions and relevant account context you want to discuss.
Book a paid consultation ↗The person behind Silk Email
I’m Josh. I bring together the commercial strategy, the technical work inside Klaviyo, and the copy and design your customers see. When you work with Silk Email, you work directly with me.
I like to start with what your account is actually telling us, agree what needs attention, then connect the detail to the bigger picture. You know who is doing the work and who to speak to about it.
“Josh was very easy to work with and super responsive. The quality of work is very good. Would work with him again.”
Klaviyo - B2C E-Commerce - Automations
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
A useful first conversation
For established ecommerce brands considering a project or ongoing Klaviyo engagement.
Book a discovery call ↗Book a paid consultation for direct advice on a defined Klaviyo, retention or deliverability issue.
Book a paid consultation ↗“Joshua explained everything clearly, answered all of our questions, and provided actionable recommendations that we can implement right away.”
30 minute consultation
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
