16 years.
Not a learning curve.
After 300+ foundational buildouts, I bring experience to the decisions that matter: what to say, when to send it, and how to move someone toward their next purchase.
Private client projects / B2C ecommerce + Klaviyo
Your email should earn more.
Put 16 years behind it.
I’m Josh R. Blackett. I’ve built 300+ email foundations and earned 600+ client reviews on Upwork. Now I personally build the flows, copy, and creative that give your next customer more reasons to buy. And come back.
My strategy. My copy. My design. My build. Your brand.
$5,500 USD · Limited personal capacity · Acceptance by mutual fit
300+Foundation builds completed
600+Client reviews on Upwork
16Years working in email
16 years.
The expert on the call
is the expert on the build.
I write your copy, design your emails, and build inside Klaviyo. You are not buying access to a senior specialist only to lose that person once the project starts.
600+ reviews.
A record you can inspect.
My reputation comes from paying clients on Upwork. Below, you can read their words and open the original screenshot excerpts without leaving this page.
The reason access is limited
I do the work myself.
That means I cannot take everyone.
I protect the time each client gets by limiting the projects I accept. Once a start is committed, that capacity is no longer available to the next brand.
Put your project forwardClient words. Actual work. Visible evidence.
Don’t take a leap of faith.
Look at the record.
600+ client reviews across my Upwork work. These selected reviews show what clients value: execution, communication, creative quality, and results.
“Joshua did an excellent job auditing our Klaviyo account and building the priority flows. He was clear, professional, responsive, and thorough throughout the project. His recommendations were practical and well explained, and the final work was delivered to a high standard. A reliable Klaviyo specialist who is easy to work with!”
Klaviyo audit + 4 priority flows build for Shopify DTC store
View review excerpt
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
“Great working with Josh. Our email revenue improved almost instantly. He understood our brand and what we were trying to do for the project.”
Klaviyo - Monthly Campaigns
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Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
“Josh is a talented designer, highly skilled at Klaviyo email marketing and created some stunning emails. Responsive and adaptable as the project evolved. Thank you Josh for all your help!”
Email optimisation expert
View review excerpt
Screenshot excerpt from client feedback. Wording unchanged. Scroll across on smaller screens to read.
Selected client result / Elegatto
From $82.8K to $251.1K in attributed flow revenue.
For this fashion brand, I rebuilt and expanded flows alongside segmentation and campaign work. The result below compares the same two-month period, one year apart.
Inspect the reportingKlaviyo-attributed flow revenue
$82.8K$251.1K
+203%Nov–Dec 2024 vs Nov–Dec 2025Results from a broader engagement, not the standard $5,500 project. Klaviyo attribution does not measure incremental revenue. Results vary.
You can judge the work before you commit to the person.
Apply to work with meDesigned by me. For brands with a point of view.
Your emails should look
as good as your brand.
Luxury jewelry. Skincare. Fashion. I turn your brand into emails with a clear story, thoughtful product presentation, and a reason to click. Open the full designs and judge the detail for yourself.
Fine jewellery brand
Introduce the brand through its craftsmanship, story, and signature products.
Abature
Bring the customer back to their cart with a clear next step and product reassurance.
White Noise
Give new subscribers a first look at the collection and the people behind the label.
What I build for you
More reasons to buy.
More reasons to come back.
You already have people visiting your store. I build the five core journeys that follow up, overcome objections, and nurture the next purchase. Plus four campaigns to start putting ideas to the test.
12automated emails.
automated emails.
Five moments that matter.
Timing, triggers, targeting, and messaging configured around your products and customer journey.
- 013 emails
The first hello
Welcome
Introduce your brand, establish trust, and give new subscribers a reason to make their first purchase.
- 023 emails
The unfinished purchase
Abandoned cart
Follow up with high-intent shoppers, answer purchase objections, and make returning to their cart easy.
- 032 emails
The early interest
Browse abandonment
Reconnect with known subscribers who viewed a product but left before adding it to their cart.
- 042 emails
The customer relationship
Post-purchase
Support the purchase with useful guidance, then introduce a relevant next step in the customer relationship.
- 052 emails
The reason to return
Win-back
Reconnect with customers around your typical repeat-purchase cycle, with a reason to come back.
Beyond the flows
Four campaigns. A stronger starting point for what comes next.
I develop the promotional, educational, product-led, or brand-focused angles around your audience. I agree the campaign angles and testing priorities with you, then handle the copy, design, and implementation.
I handle the work.
You keep running your brand.
- Flow and campaign strategy
- Conversion-focused copywriting
- Custom email design
- Complete Klaviyo implementation
- Trigger, timing, and targeting setup
- Desktop and mobile quality checks
- Two consolidated revision rounds per email
Senior expertise. Without the agency price.
$5,500 USD
12 flow emails. Four campaigns. Personally handled from strategy to the live account.
Apply to work with meTwo clear milestones.
- 01 $2,750
Welcome, abandoned cart, and post-purchase.
8 emails. - 02 $2,750
Browse abandonment, win-back, and four campaigns.
8 emails.
40–80% less
than comparable agency foundation work.
Based on comparable agency pricing I see in today’s market, informed by 16 years in email. Quotes and scopes vary.
A foundation for your business. Not a box to squeeze into.
I can add, edit, or adjust the scope around your brand. Tell me what you need on the call. I’ll recommend the right shape of project and confirm any changes to the fee and timing before you commit.
Typical delivery: approximately 4–5 weeks from the agreed start, subject to timely access, assets, and feedback. Start availability is confirmed separately.
From enquiry to execution
You bring the brand.
I take it from here.
Share your brand context, provide access, and give feedback at the agreed stages. I handle the strategy, creative, and build. One relationship. Clear accountability.
- 01
Put your project forward.
Start with a suitability call. Tell me about your store, priorities, and timing. I assess whether I can help and have capacity. You decide whether you want me on the project.
- 02
If it fits, agree your start.
I propose the scope, any custom additions, and the milestones. Suitable projects receive available starting spots on a first come, first served basis once fit and scope are agreed.
- 03
I build. You review.
I handle the strategy, write and design your emails, work through your consolidated feedback, then implement and check everything inside Klaviyo.
Before you apply
The details.
Straight from me.
Are you personally doing the work?
Yes. I handle the strategy, copywriting, email design, Klaviyo build, and quality checks myself. You speak directly to me throughout. You provide the brand context, access, and consolidated feedback. I handle the execution. That personal involvement is also why I limit the projects I accept.
What kind of brands do you accept?
B2C ecommerce stores with existing customers and traffic, using Klaviyo or ready to adopt it. Your email foundation may be missing, bootstrapped, or due for a rebuild. I look for a clear fit between your goals, the work required, and the value I can bring. If your store has not launched or has very little demand, I may recommend waiting.
Can you tailor the foundation to my business?
Absolutely. The five flows and four campaigns are a starting scope, not a rigid template for every brand. I can edit, substitute, or add to the project around your products, audience, and existing account. I discuss that with you on the call and confirm the deliverables, fee, and timing before you commit. Additional work is quoted separately.
What if I already have some of these flows?
Tell me what you have and what is not working. I can tailor the project around rebuilding or extending your foundation. If the foundation is already strong and the real need is ongoing campaigns, testing, and management, I can discuss monthly support instead.
What does the $5,500 cover?
The standard project includes 12 flow emails and four campaigns, with strategy, copywriting, custom design, Klaviyo implementation, trigger and targeting setup, desktop and mobile quality checks, and two consolidated revision rounds per email. The investment is split into two $2,750 milestones. Any changes to the standard scope are agreed separately.
How soon can you start, and how long does the build take?
I confirm my next available start on the suitability call. Delivery typically takes four to five weeks from the agreed start, with timely account access, brand assets, and consolidated feedback. Delivery time and availability are different: if my current capacity is committed, the project needs a later start. Enquire before your ideal deadline is close.
What happens when I apply?
The first step is booking a suitability call with me. Come ready to discuss your store, current email setup, goals, budget, and timing. I assess whether I can take on the project and you decide whether I am the specialist you want. This is not a free audit or a free implementation plan, and booking the call does not mean your project has been accepted.
Does booking a call secure a starting spot?
No. I can only work with a limited number of clients at a time, and I cannot guarantee I can accept your project. Available starting spots are allocated on a first come, first served basis among suitable projects once fit and scope are agreed. Booking a call alone does not reserve a start date.
Can you guarantee a revenue increase?
No. Results depend on your traffic, audience, product, offers, and existing performance. I can define the work, deliver the agreed scope, and build around your business. Previous client results show my experience, but they are not a promise of your outcome.
Apply for a personally handled foundation project
I can build your foundation.
I can’t promise I’ll have room.
If you want me on your brand, put your project forward. My availability changes with every project I accept. Waiting to enquire can mean waiting longer to start.
Meanwhile, your traffic keeps arriving. A basic welcome, an unfinished cart flow, and no reason to return stay basic until someone does the work.
I’m looking for brands that:
- Already have B2C customers and traffic, with room for stronger email.
- Need a missing, bootstrapped, or underperforming Klaviyo foundation rebuilt.
- Are ready to invest $5,500 in expert execution, or discuss a tailored scope.
- Want me to own the work and can provide access, assets, and timely feedback.
Personal access is the offer. Limited capacity is the reality.
I accept only the projects I can give the right attention. Available starts are first come, first served among suitable projects once fit and scope are agreed. A call is not acceptance and does not reserve a date. If my current capacity is committed, your project needs a later start.